“I became a teacher at the age of six…” and so begins the story I told and retold as I applied for college scholarships and grants. One single story paid my college tuition. One single story graduated me debt free.
So before it was popular to talk about the role of storytelling in business, I was already obsessed with studying how story dramatically changes the way people absorb and respond to our ideas.
My observation is that business leaders can dramatically increase sales, employee satisfaction — and overall business results — by weaving facts and figures into a memorable storyline that connects all the dots to teach, motivate, and inspire action.
I delivered the following presentation to an audience of professionals in San Diego. It outlines the Seven Stories Leaders Must Learn to Tell Well. The tips I share in the following slides can get you started thinking about what those stories mean for you and your business.
Over the next two weeks, I will be expanding on the specific components of each story and how you can use the examples to tell your own stories well.
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If you can’t see the slides, click here to view on SlideShare.